Chromebook sales exploded this quarter, and they're not slowing down - Android

Chromebook sales exploded this quarter, and they're not slowing down - Android

The 275% spike in sales between now and last year proves that even with lockdown done for most, Chromebooks are here to stay. A year ago on Mother's Day — go call your mother, by the way — most of us had been in lockdown for six weeks and were bracing for another 4-8 weeks. Schools were trying to finish out the academic year however they could, and finding a good Chromebook was starting to get difficult as millions scrambled for cheap communication and consumption devices amid a component shortage caused by manufacturing shutdowns during China's lockdown. Here we are a year later, and thankfully a lot has changed. While lockdowns are still impacting India — and please, donate to relief efforts if you can — vaccinations are continuing to roll out across Europe and North America, and many workers who have been working from home for the last year are getting the choice to start going back to the office. Schools are mostly back in-person and have been since October, so naysayer...

The 275% spike in sales between now and last year proves that even with lockdown done for most, Chromebooks are here to stay.

A year ago on Mother's Day — go call your mother, by the way — most of us had been in lockdown for six weeks and were bracing for another 4-8 weeks. Schools were trying to finish out the academic year however they could, and finding a good Chromebook was starting to get difficult as millions scrambled for cheap communication and consumption devices amid a component shortage caused by manufacturing shutdowns during China's lockdown.

Here we are a year later, and thankfully a lot has changed. While lockdowns are still impacting India — and please, donate to relief efforts if you can — vaccinations are continuing to roll out across Europe and North America, and many workers who have been working from home for the last year are getting the choice to start going back to the office. Schools are mostly back in-person and have been since October, so naysayers can no longer use distance-learning or a panicked rush to remote work to write off Chromebook sales rising 350% year-over-year or $275% year-over-year according to reports published in the last two weeks.

2020 sucked for humans but not for tech-makers.

Lenovo alone sold more Chromebooks in the first quarter of 2021 than all manufacturers did in Q1 2020, which is very good news for Lenovo but even better news for HP — who saw a 600% rise in Chromebook sales — and for Google, who was able to celebrate Chrome OS's tenth birthday by boasting that 1 out of every 5 new computers bought in America today is a Chromebook.

Of course, these percentages are slightly less impressive when you see that the total Chromebooks sold in Q1 2021 was only 12-13 million, up from roughly 3 million a year ago. For comparison, there were just under 40 million tablets sold this quarter — a 51% bump over stagnant pre-pandemic sales — and 122 million PCs. 13 million Chromebooks looks like chump change compared to PCs, but what it really means is that Chromebooks have a lot of room to grow as they continue to compete with low and mid-range Windows laptops and with the best Android tablets.

Make no mistake, I fully believe Chromebooks will continue to compete and grow, and I'm not the only one. Technology analyst Carmi Levy agrees that "the pandemic has blown the doors wide open on what was once considered a niche solution," allowing Chromebooks to show off their convenience for everyday users and their practicality for employers and remote workers.

"As organizations first pivoted to supporting mass waves of remote workers, the attributes that first made Chromebooks the darlings of education and other vertical markets - such as relatively low hardware costs, easy remote maintenance, and support, streamlined software and services updates, and robust data storage, backup, and security - became especially appealing to corporate IT in virtually all sectors. While traditional computing still has its place - and likely always will - for power users like financial analysts, designers, and content producers, there are millions of regular office workers out there whose needs are easily met by Chromebooks running ubiquitous and increasingly capable cloud-based services."

Beyond big businesses, a growing number of people are buying Chromebooks for their homes for the same reasons: they're inexpensive, hard to break and do everything they need them to. The r/chromeos subreddit recently discussed why they came to Chromebooks, and I was pleasantly surprised by the number of users who said they'd bought it for media consumption and security, not just lightweight web browsing.