HMD first made a name for itself by remaking a classic feature phone — and triggering an avalanche of hype in the process. The Finnish company has been dutifully churning out Nokia-branded smartphones ever since, but during an online launch event today, HMD was eager to prove that it's been up to more than business as usual. For one, those numbers-only model names are gone, replaced by three new smartphone ranges: the X, G, and C series. And to make getting connected even easier, the company is making an end-run around its usual carrier partners by lighting up an HMD-branded MVNO in the UK with a global roll-out to follow.